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Pay Per Click Advertising
Pay Per Click (PPC) advertising is available in the sponsored section of most major search engines.
Most engines have an auction-based system for bidding and the most competitive keywords can sometimes cost over a $1.00 per click. If you don't know what you are doing, you could easily waste your time and money. PPC advertising and management is best handled by professionals - like SEO Team. We will install tracking tools to measure your Return-On-Investment (ROI) and only use the best keywords - resulting in profits for you. We offer setup, monthly management, tracking and reporting services. See below for more details and also check out our report viewer to see how your monthly reports will look.
Features
Pay on a pay per click (PPC) basis.
Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask Jeeves, AltaVista, FAST and Looksmart.
Keyword research and recommendations
Account setup, including writing Titles and Descriptions.
Training for 24/7 access or for those who prefer doing their own Web management.
Tracking code installations on your website.
Weekly or monthly maintenance and management
Weekly or monthly reports
Pricing
The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required in each engine to cover your CPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. CPC minimum rates vary from engine to engine - Overture starts at 10 cents per click, Google starts at 5 cents per click, Looksmart starts at 15 cents per click and so on. You will have to specify the maximum amount of overhead you are willing to spend per keyword. |