Internet Marketing, Web Design and SEO

Research Series on keyword "laptop”

Today I was forwarded a very intersting survey on keywords and optimization across multiple SE’s. If you have been staying on top of US patents you probably already know about googles new PR and how it is configured with links being more important.

Take a look at this survey:

xecutive Summary SEMLogic Findings

As part of our study to examine the differences in the competitive landscapes among the top
three search engines, Fortune Interactive is using its proprietary SEMLogic
technology to analyze competitive keyphrases and outline its findings.
Here is what we’ve discovered for the keyphrase “laptop” and
various on-page and off-page factors that influence success across Google™,
Yahoo™, and MSN™. Keep in mind that these are keyphrase-specific
findings. The various factors are listed according to the degree of relative
influence in Google™ for the keyphrase. (Wherever you see verbiage
like “a search engine is said to assign importance to”
a particular factor, it should be understood to mean “the keyphrase-specific
competitive landscape exhibits that level of importance for”
the factor.)

http://www.fortuneinteractive.com/laptop.php

After I read this I needed to do more research and I found this article:

http://www.searchenginejournal.com/?p=3640

Linking and Off-page SEO Most Important to Search Engines

Fortune Interactive
has released the results of a study which was performed by its SEMLogic
Technology to determine which metrics were most crucial to the web
pages organically ranked on the first page of search results for the
competitive key phrase “laptop” on Google, Yahoo and MSN. Yes, this is
only one keyword, and highly competitive at that, but Beal, Marshall
& Co. are trusted voiced in the SEO field and their results are
worth sharing.

Both of these articles really brought a clearer look at how keywords move in search engines.

Thank you guys and keep up the great research!

Google adds support for NOODP tag opt out of odp titles

If you have a title that is not of your standard that is listed with odp (dmoz.org) you are now able to get ride of those titles with a simple meta tag modification. See below.

How do you do it? Just add <META NAME=”ROBOTS” CONTENT=”NOODP”>
to your page source. If you want to just exclude MSN use <META
NAME=”msnbot” CONTENT=”NOODP”> if you just want to exclude Google
use <META NAME=”googlebot” CONTENT=”NOODP”>.

See full article here by search engine watch

Text Link Ad's Calculator Wont Calculate

Link Worth Calculator - Text Link Ads

I was researching some quality links today to gage their worth and somthing interesting happend with a few of them. The following are images or text displayed in the cost catagory when doing a search for a text link ad on these websites.

msn:

Yahoo: More Than You Can Afford

myspace: Fuh-get about it!

google: Priceless!

Wolf-Howl:

About: Haha, Very Funny

NYTIMES: We Can’t Print That Many Zeros

New GOOGLE search patents

A recent post at search engine watch showed the latest google patents. I love to check these because it gives me an understanding as to what googles plans are for the future.

1. Associating features with entities, such as categories of web page documents, and/or weighting such features
2. Suggesting and/or providing targeting information for advertisements
3. Transportation routing
4. Ad rendering parameters, such as size, style, and/or layout, of online ads
5. Advertisement approval
6. Generating and/or serving local area advertisements, such as advertisements for devices with call functionality
7. Authoritative document identification
8. Document segmentation based on visual gaps
9. Indexing documents according to geographical relevance
10. Classification of ambiguous geographic references
11. Location extraction
12. Local item extraction

[Thanks Ionut Alex. Chitu.]

Google now a verb in the Merriam-Webster Dictionary

The fact that we use the phrase “hey why dont you GOOGLE that” so much and is common in our daily speech has deemed itself neccesary to be placed as a verb in the Merriam-Webster Dictionary. Here is a snippet from the article I found this at.

The 11th edition of the Merriam-Webster Collegiate Dictionary,scheduled for publication later this year, will include “google” as atransitive verb, meaning “to use the Google search engine to obtain information…..on the World Wide Web“.

I saw this on http://itvibe.com/news/4107/

technorati tags:google, webster, dictionary, merriam, verb, search, engine

New page STRENGTH tool by SEOMOZ

I was sent an email yesterday showing me this new tool. Its like page rank but “supposidly” better. You can see all the factors that go into rankigs your site but I think this tool may be a little scewed and not completly scalable but is interesting and definatly gave me an insite on some things.

Its about time someone gave page rank some competition. hehe.

Yes, it really is butt-kickin’. The Page Strength Tool
is designed to replace the often inaccurate and infrequently updated
Google PageRank score in the toolbar. Sure, we don’t have access to
nearly the amount of data they do and we’re not purporting this to be
100% accurate or even a perfect metric for relative importance (though,
in our testing, it was very good at that).

TY Rand fish for this article

Posted by

randfish

technorati tags:page, strength, tool, seomoz, google, rank

Yahoo expands in santa clara

Yahoo Buys Land In Santa Clara

Looks like an exciting time for people at yahoo with a purchase of over 42 acres in Santa Clara.

TY barry for your article

Posted by Barry Schwartz

The San Jose Business Journal reports
that Yahoo has purchased 42.5 acres in Santa Clara. The price of the
land was not disclosed, but we do know they bought it from San
Francisco’s TMG Partners. Yahoo’s CFO, Sue Decker, said: “We see this
as an attractive asset that provides attractive additional capacity and
flexibility for Yahoo’s future. We are planning for future growth and
will analyze several different scenarios over the coming year regarding
the development of the property.”

technorati tags:yahoo, buys, land, santa, clara

Matt Cutts Of Google Confirms spam scores

Well it was bound to happen. Yes, thats right! Google leaked their spam scores and as of yet we are not sure exactly what everything means matt cutts has confirmed the leak and what it is. Its just a matter of time now until we can uncover these usfull secrets.

Found this post and thought you would like it.

Last week we reported that Google may have revealed the spam scores to the world. Well, Matt Cutts came back from vacation and he confirmed
the data “was real.” He promised not to “comment on what any of it
means” but at least we know Google is part of the borg. Just kidding. I
doubt we will see a treasure like that again, but if we do, it would be
interesting to see if Google does add “extra settings for fun,” such as
–initial_time_travel_wormhole=”Wednesday, December 31 1969 11:11 pm.”

Posted by Barry Schwartz

technorati tags:google, spam, score, matt, cutts

EBAY blacklists google checkout

Recently google has produced a new system that is a hybrid of paypal and ebay. Ebay recently allowed gbuy as one of the payment methods on ebay and has since banned them. I guess ebay is scared of the competition.

This one’s gonna be fun to watch. From AuctionBytes.com today:

eBay is banning sellers from requesting payment through Google
Checkout. The online auction giant updated its Safe Payments policy
this week to add Google’s new payment service, Google Checkout to its
list of online payment methods not permitted on eBay.

EBay Blacklists Google Checkou … by Philipp Lenssen

technorati tags:gbuy, blacklist, ebay, google

Yahoo getting the therapy treatment

Today I was bombarded with emails about a result found on google which literally blew my socks off.

when doing a search for therapy products in google you get a screen that says SEE RESULTS FOR YAHOO!!!!

Google web search is pushing Yahoo, even for queries that really aren’t related to Yahoo… like therapy products.

[Via Barry Schwartz. Thanks Niraj Sanghvi.]

Thank you Philipp lenssen

technorati tags:yahoo, therapy, google, results