Internet Marketing, Web Design and SEO

Google Base and Managing its impressions in googles search results

I was checking on the new blog created for google base by GOOGLE. One of the main reasons I was ever interested in google base is because of the ability to bring its results into googles results and froogle and google base results.

Due to recent search refinesments like Real estate refinesments in the google search, if you choose to refine a search then you should be getting results from google base.

As you can see it is a pretty lucrative idea if done right as you do not have to do any type of optimization to get your information to be number one now.

Here is a screenshot of the new management system within your google base account

technorati tags:google, base

Turning posts to gets and creating a whole new inbound link network

If you use the web developers toolbar you have the ability to turn website forms into inbound links by simply turning post forms to gets using the web developers toolbar.

What does this mean. What this means that is if you want to make a link on a .gov or basically any site with a search function you now have the ability to with a simple search some basic coding and the use of a post to get convertor.

I made a post on on epa.gov. I used this same method I am speaking about and created a link here.

 find it here

It should say online matchamaking. Now all I need to do is point a link to this site in order for it to be spidered.
Now this is definetly a black hat technique and I am NOT suggestion to do this for SEO, I am merly uncovering a hole in the seo community that should be fixed before to many people exploit this.

Play the Adsense Game!!

Do you know how to make money online with adsense? Not many do but Joel Comm put together a game to help you learn. Build your website and place your adsense and choose your marketing path to see if you can make good money! Are you ready to place the adsense game?

101 ways to build LINKS

Aaron walls just posted some great information about linking. I worked for one of the largest auto publication companies doing their link pop. I am familiar with all of these aspects but it dawned on me that not a lot of people are. In the spirit of sharing information I would like to pass on what I found on SEOBOOK.

Please visit http://www.seobook.com/archives/001792.shtml

Its 101 ways to build your links. Now doing this manually would probably be the best solution to a white hat site but if you want to go grey hat or black hat I would suggest getting a spammer built for social networking sites or even a spammer for link metor or link market.

Are you interested in Viral marketing? Stumble upon this!!

I literally just stumbled upon stumbleupon.com.

This is a viral marketing toolbar which allows you to stumble upon related sites that you would be interested in. A recent survey from SEOmoz indicated a huge increase in traffic after using this toolbar.

The idea is that you add yourself to this program and you then are listed in the database for people to stumble upon.

Viral marketing is one of the most valuable forms of marketing because word of mouth has the most effect on a customers decision making.

Here are the results that seomoz had.

Is your site not in googles index? Get re-included.

There have been many updates to googles algo and with the big daddy update many people have found their sites either in the supplemental results or now suddenly out of googles index.

Forget about sending google an email because that seldomly gets answered. It helps to have a contact over there so I would suggest that if you ever actually get in touch with someone directly to keep their email address. It should have a tracking code in the subject line for that email to find its way back to the person at google.

Like I said not everyone can get through but if you cant I think the best solution is to go here.

http://www.google.com/support/bin/request.py

Matt cuts left a great blog message about reinclusion as well here.

http://www.mattcutts.com/blog/reinclusion-request-howto/

Since google accounts for over 50% of user traffic, as a webmaster and seo we need to be aware of this and take every precaution and step we can in order to be listed w/ google.

Stay tuned for more useful tips from your SEO TEAM.

A web developers DREAM

Many SEO’s utilize web programers to do thy bidding. Weather we need a web scrapper, a stealth app, a spammer, SEO tools, cms and much much more. In order for us SEO’s to gain true power we harnes tools created by these develpores.

Search Engines have given us the ability to create and expand upon their code using what is known as an API. The initial and fundemental reason for api is to allow people to attempt to constantly improve the efforts of their search engine. Recently created new search algorithm by Ori Allon called “orion” utilized many api functions.

In order for us to manipulate the search rankings we use developers. Here are some great API sites for you to check out if you are interested in scrapping, spamming, monitoring etc.

Google (all APIs listed here):

• Search SOAP API
  - provides ranking results that are massively different from almost
  every datacenter. The information is often less than useless, it’s
  actually harmful, since you’ll get a false sense of what’s happening
  with your positions.
• AJAX Search API
  - This is really designed to be integrated with your website, and the
  results can be of good quality for that purpose, but it really doesn’t
  serve the job of providing good stats reporting.
• AdSense & AdWords
  APIs - In all honesty, we haven’t played around with these, but the
  fact that neither will report the correct order of the ads, nor will
  they show more than 8 ads at a time tells me that if a marketer needed
  this type of data, the APIs wouldn’t work.

Yahoo! (APIs listed here):

• Search API
  - Provides ranking information that is a somewhat accurate map to
  Yahoo!’s actual rankings, but is occassionally so far off-base that
  they’re not reliable. Our data points show a lot more congruity with
  Yahoo!’s than Google’s, but not nearly enough when compared with
  scraped results to be valuable to marketers and businesses.
• Site Explorer API
  - Shows excellent information as far as number of pages indexed on a
  site and the link data that Yahoo! knows about. We’ve been comparing
  this information with that from scraped Yahoo! search results (for
  queries like linkdomain: and site:) and those at the Site Explorer page
  and find that there’s very little quality difference in the results
  returned, though the best estimate numbers can still be found through a
  last page search of results.
• Search Marketing API - I haven’t played with this one at all, so I’d love to hear comments from those who have.

MSN:

• Doesn’t mind scraping as long as you use the RSS results.
  We do, we love them and we commend MSN for giving them out - bravo!
  They’ve also got a web search SDK program,
  but we’ve yet to give it a whirl. The only problem is the MSN
  estimates, which are so far off as to be useless. The links themselves,
  though, are useful.

Ask.com

• Though it’s somewhat hidden, the XML.Teoma.com
  page allows for scraping of results and Ask doesn’t seem to mind,
  though they haven’t explicitly said anything. Again, bravo! - the
  results look solid, accurate and match up against the Ask.com queries.
  Now, if Ask would only provide links

Colbert speaks on Wiki

Wiki has become the largest human edited information site online. Wikipedia allows anyone to edit information on the site. The problem with this is that if enough people believe something then it could become a FACT according to WIKIPEDIA.

New Real Estate SERPs Refinement and a Disturbing Rumor about Google base

Alittle bird passed me a rumor today that I can neither confirm or deny,but it’s certainly worthy of discussion. The theory goes - whenlaunching a new site, buying a significant quantity of AdWords/AdSensefor the site is a good way to tell Google the site isn’t spam and avoidlong waits in the sandbox.

Here’s my take on this:

• There is some logic in the idea that a site buying searchadvertising will not be, at the least, a low-grade, scraper style site
• Gettinga new site approved with AdWords means that a quality rater issupposedly giving a manual review - perhaps this helps with sandboxing
• Thelogic that runs counter says that sandboxing is Google’s way ofpreventing new sites from getting free traffic, thus forcing them tobuy listings

While running some searches to investigate the phenomenon, Istumbled on what appears to be some new query refinements in the areaof real estate:

Chicago Condos Search at Google

Note the location, property type, listing type and “remember thislocation” features offered. When I performed this search , I wasn’tlogged in, so any searcher should be able to get these results. Oddlyenough, when I pasted the URL from IE into Firefox, I no longer saw therefinement options. I went ahead and selected “for sale” and clicked”Go” and was brought to these results in Google Base:

Google’ Base Listings of Chicago Condos for Sale

So - two subjects to discuss… Do you think buying AdWords fromGoogle can help a site escape sandboxing AND what’s your opinion of thequery refinement for real estate - can Google Base dominate real estatesearches?

Massive shakup in the SEO community

The following list are ground breaking members in the SEO community and have changed alliances in the last few months.

• Mike Grehan leaves Smart Interactive
• Andy Beal leaves Fortune Interactive
• Harrison Magun has left Avenue A | Razorfish and gone over to MSN!
• Todd Malicoat has decided to remain a lone stuntman
• SEOmoz has hired a new developer - Jeff Pollard (who turned 23 today) - bigger post welcoming him coming soon.

This news become available right before the BIG SES show in San Jose.