Internet Marketing, Web Design and SEO

Click distance and the importance of a sitemap

Click distance is basically the number of clicks from the home page to find a certain landing page.

Example: if you want to navigate to a certain page but literally need to click on a link from the home page then on a link to the secondary page then to a link to a third page just to find the page you are looking for then KNOW THIS… the search engines spiders have to as well.

Now many SEO’s might be saying why does this matter? What matters is most spiders only go 1-2 levels deep which means that if they have to follow a link 3-5 pages deep most likely they are NOT being cached and indexed unless these pages have inbound links to them.

What this means is that you may have hundreds or thousands of pages that are very possibly not being indexed and cached and could be affecting your rankings by. This means less of your pages will rank for certain keyword terms and less traffic to your site.

Needless to say us SEO’s need a way to get around this because we cannot always put a link to all of our pages on the bottom of our homepage. What we CAN do though is create a sitemap PAGE and link that from the home page. This sitemap page is essentially a spider bit for all of your internal page’s. I have attempted and tested this solution and it seems to work very well for me.

tip: if you want to step up your seo game and really see some results, try getting some inbound links for your internal pages. Now you wont need many but if you can get a few then you will surely see a great result for your site!

If you would like some verification on “click distance” please check out a patent put out by MSN. Click here.
SEOTEAM

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